Rise like dawn. Grow like cane.
I'm Sahar Cane, founder of NeyTorious, published AI researcher and former Chief Commercial Officer. I help companies grow revenue, modernise with AI and build products people want, and I speak about human cognition and AI: how we think, decide and stay human alongside intelligent machines.
I've lived and worked across three countries and travelled far beyond them. The biggest lesson I've learned is that communication is what moves the world.
Ideas, data, trust and opportunity all flow between people who can understand each other. Every culture I've been part of taught me something new, and every community I've joined, I joined by listening first. That's why I believe the ability to communicate, and to belong somewhere new, is one of the most important skills of our time.
AI is changing how we work, learn and connect. I don't think the answer is to fear it. I think it's to face it head-on, together, and shape it.
“The only thing we have to fear is fear itself.”Franklin D. Roosevelt
There's an old story from the Great Plains. When a storm rolls in, cows and bison react in opposite ways, and so do people.
It runs away from the storm, but the storm moves the same way. It stays caught in the rain for hours, tired and still afraid.
It walks straight into the storm, passes through it quickly, and comes out the other side first.
AI is our generation's storm. Let's be the bison.
From building NeyTorious today, back to where it all started in Kuala Lumpur.
NeyTorious · Los Angeles
Founded in March 2026. An invitation-only community helping people become notorious in a world of AI.
Raw Honey Ventures · Los Angeles
Consulting on AI, tech, branding and commercial strategy.
Carey International · Los Angeles
Reimagined tech, brand and pricing at a PE-backed global company. New logo, new products, smoother operations.
Mogul Hospitality · Santa Monica
Took an AI-native hotel from idea to working prototype.
MogulRecruiter · Santa Monica
Led the build of an AI-powered talent marketplace for hospitality.
California State University · Los Angeles
Amway · Kuala Lumpur, Malaysia
Built a BI team from scratch and brought data to four continents.
Amway · Kuala Lumpur, Malaysia
Made releases faster and more reliable across global products.
Universiti Tenaga Nasional · Kuala Lumpur, Malaysia
Dean's List every semester.
I provide consulting on AI, tech, branding and commercial strategy. I work with founders, owners and leadership teams as a fractional executive, advisor or project lead. I bring a rare mix: I've run the commercial side of a global company, and I've written the code, trained the models and built the teams.
New revenue, new channels, and a brand and offer the market can't ignore.
Turn an idea into a working product, then give it the backbone to scale.
Practical AI that pays for itself, not demos that gather dust.
I start with your people, customers and numbers, not with the tech.
A candid read on what's working, what's stuck and where the upside is.
Focused execution across commercial, product and AI at the same time.
Your team leaves ready to run it, and you're not locked in to me.
NeyTorious is an invitation-only community for people who want to meet the 21st century head-on, like the bison, and come out of it notorious: known for their talents, their voice and their values. In a world being reshaped by AI, we learn together how to become impossible to ignore.
In Persian, the ney is a reed flute. On its own it's a hollow reed cut from the riverbank, and it makes no sound. When someone breathes into it and pours their whole soul through it, it sings, and everyone stops to listen.
Each of us is a little like that reed. We carry a sound that's waiting for breath: our voice, our potential. When we bring it to life we become notorious for it. People know us, remember us and can't ignore us.
I believe everyone has a core: the place where their talents, their passion and their values and purpose meet. Most of us only ever live in one or two of those circles. The work of a lifetime is to find where all three overlap.
Finding your core is only half of it. A ney doesn't sing when you hold your breath. You become NeyTorious when you let the inner beast out and play your Ney: you let your voice be heard and let yourself be known for who you really are.
Where talent, passion and purpose meet, your Ney is ready to play.
The missionBuilding systems that prepare humans for the most human era.
Request an invitation ↗During the COVID-19 pandemic I joined an AI research lab at California State University, Los Angeles. I built AI models to speed up drug discovery: a physics-guided neural network that predicts how strongly drug molecules bind to proteins.
My keynotes explore human cognition and AI: how we perceive, decide and fall for our own biases, and what changes when intelligent machines join the conversation. I'm an award-winning speaker and an AI researcher, and I bring the science to life with stories, so audiences leave thinking differently about their own minds.
As AI takes on more of our thinking work, which parts of human cognition become more valuable, not less? Judgment, empathy, creativity and meaning, and how to build careers and companies around them.
Our minds take shortcuts, and those shortcuts end up in the machines we build. How cognitive bias shapes AI, and how people and teams can catch it in both.
What happens to attention, memory and decision-making when we hand them to AI? A practical look at using AI to sharpen human thinking rather than replace it.
Iran, Malaysia, the United States. What starting over three times taught me about how we see each other, how we belong, and how to speak up when no one expects you to.
Essays for builders, leaders and anyone working out their place in a world that's changing faster than ever.
The more machines can do, the more what makes us human is worth.
How our blind spots end up in algorithms, and what builders can do about it.
A short guide to finding your core and having the nerve to be heard.
Sport taught me discipline, and it's taught me how to fail and get back up. Healthy living isn't a hobby for me. It's how I keep up the energy the work needs.
I won collegiate-level medals in mixed doubles in Malaysia. Quick feet, quicker decisions, and trusting your partner.
Current athlete. Showing up when it's hard is a habit that carries into everything else.
Blue belt. Respect, focus and knowing when to strike.
For the team play, the pace and the pickup games.
Trails, good food and real recovery. I train for longevity, not just for looks.
Whether you need a commercial leader to grow your business, a partner to bring AI into it, or a speaker who'll leave your audience fired up, I'd love to hear from you.